Projeto PRR

Sumário

An Assistant Researcher in Marketing using Artificial Intelligence (AI) applications with skills in both Marketing and Data Analytics. This role demands a high level of expertise in AI applications and algorithms tailored to Marketing strategies and a focus on ethical AI use, data privacy, and enhancing public/consumer engagement with AI technologies. The candidate should hold a Ph.D. in Marketing or Management and demonstrate a strong publication record in top-tier journals (ABS, FT50 ranking), particularly on the implications of Artificial Intelligence for Marketing. This position will be crucial in bridging the gap between AI technologies and marketing strategies to enhance consumer interactions and market understanding. Key Responsibilities: •    Conduct cutting-edge research on Marketing using AI applications focusing on consumer behavior, digital marketing strategies, and consumer-AI-embedded agent interactions. •    Apply advanced analytics and machine learning models to solve complex marketing challenges. •    Collaborate with cross-functional teams to integrate AI technologies into marketing strategies. •    Analyze large datasets to derive insights into consumer behaviors and market trends. •    Participate in interdisciplinary teams to inform public policies, regulations, and legislation on AI, ensuring a participatory approach to the digital transformation of businesses and public services. •    Publish findings in top-tier academic journals (ABS and FT50) and present at top-tier international conferences in Marketing. •    Develop, submit, manage, and participate in national and international projects. •    Guide junior researchers and contribute to the academic environment of the institution. Scientific Profile: •    Ph.D. in Marketing, Management, or related fields, with expertise in AI, data analytics, or digital transformation. •    Proven track record of publications in top-tier journals in the field of Marketing or AI applications in Marketing. •    Knowledge of data analytics, machine learning algorithms, and their applications in Marketing. •    Demonstrated ability to apply AI technologies to real-world marketing problems. •    Excellent analytical, problem-solving, and communication skills. Rationale: The rapid progress of digital transformation is sparking discussions among policymakers, academics, industry leaders, and thinkers due to its extensive impact on diverse aspects of human life and society. The unpredictable and fast-paced nature of how society adopts digital technologies, along with the broad range of outcomes these technologies produce, presents significant challenges for developing an effective use of AI as a driver of change. It is becoming increasingly apparent that digital transformation, when used appropriately, can be a potent tool for sustainable development. However, it also creates new difficulties for societal cohesion, requiring more robust governance structures and greater involvement from citizens and, in this specific case, consumers. Marketing plays a crucial role in ensuring the ethical use of AI and data, building citizen/customer engagement, and contributing to transparent governance while also enhancing human-machine interactions to create a more advanced society. The importance of AI in Marketing is undeniable and is set to increase exponentially in the future. AI technologies offer unprecedented opportunities to understand and interact with consumers in a more personalized and efficient way. Adding an Assistant Researcher in Marketing using AI Applications is crucial for staying at the forefront of this technological advancement. This position will enhance our research capabilities and ensure that the latest AI developments inform our marketing strategies. Through this role, we aim to deepen our understanding of consumer behaviors and preferences, optimize marketing strategies, by developing theoretical and practical contributions for Marketing, and ultimately help companies achieve a competitive advantage in the marketplace. Hiring Institution Requirements: •    Commitment to excellence in research in Marketing using AI applications. •    Ability to work collaboratively within and across institutions. •    Eagerness to mentor and develop junior researchers. •    Strong commitment to ethical research practices. This position represents an exceptional opportunity for a skilled individual to make significant contributions to the field of Marketing with AI applications, leveraging advanced technologies to shape the future of consumer interactions and market strategies.