PRR Project

Summary

Tasks to be assigned to the prospective position holder: The assistant professor’s responsibilities include conducting research and publishing papers in prestigious academic journals, writing proposals to secure funding for research, disseminating science, teaching, providing guidance and supervision to graduate students, and assisting in the various administrative tasks at the departmental and faculty levels. In particular, we stress the collaboration with faculty members on issues related to digital transformation, innovation and entrepreneurship, marketing, sustainability, and other strategic fields relevant for CeBER.Scientific profile required by the Hiring and additional Host Institutions:At the time of the application, applicants should: hold a PhD in the area of marketing/strategy; have a scientific background that demonstrates the ability to develop rigorous research work in the main fields of the tender; have some teaching experience in a university setting; have a good record of published works, conferences and academic events attended in the main field(s) of the tender. Writing and interpersonal skills are also valued.Rationale for the need to hire for the indicated scientific area:CeBER, the research center, will benefit by reinforcing its research capacity in the area, allowing further developments addressing internationalization, digital transformation and sustainability. Moreover, CeBER will also bolster its ability to respond to the consulting demands of its external environment, thereby further enhancing its potential collaborations with external organizations (as it did in the past with CCRDC, CHUC; and incubator centers such as IPN and Biocant.Moreover, strategy and marketing are a growing field in the research center and at the Faculty of Economics. The PhD in Management is attracting many candidates, which require supervision, in particular in the fields of strategy and marketing, which are the most elected areas by the students. Moreover, the Master in Marketing and the postgraduate programme in digital marketing would benefit from having a PhD holder to supervise scientific dissertations, thereby attracting more young students to science, as opposed to obtaining the Master’s degree through internships.Relevance of the scientific profile of the proposed position in the context of the state-of-the-art for the respective scientific subareas(s) and the context of the involved institution(s):Current times are characterized by a great deal of uncertainty. Within this context, research institutions must train professionals in marketing and strategy so that they are capable of dealing with new ways of conducting business and dealing with disruptive technologies, taking advantage of digital transformations (e.g., Kumar et al., 2016, Marchand et al., 2021). They should contribute to building agile and adaptable organizations, guiding them towards upcoming globalization challenges with a focus on sustainability and social responsibility (e.g., Petrenko et al., 2016). This implies the need for more research and training on how technologies are changing the way businesses operate, how to develop organizations with systems and procedures that react quickly to change and, simultaneously, help prepare organizations that can navigate multinational environments (as the world becomes increasingly interconnected) (e.g., Buckley et al., 2022; Gomes et al., 2020). This involves the ability to deal with the intricacies of cultural diversity and meeting customers´ increasing awareness of how their purchases influence the environment and the well-being of society).References:Buckley, P. J., Munjal, S., & Requejo, I. (2022). How does offshore outsourcing of knowledge-intensive activities affect the exports and financial performance of emerging market firms?. Journal of International Business Studies, 53(9), 1971-1996.Gomes, E., Sousa, C. M., & Vendrell-Herrero, F. (2020). International marketing agility: conceptualization and research agenda. International Marketing Review, 37(2), 261-272.Kumar, A., Bezawada, R., Rishika, R., Janakiraman, R., & Kannan, P. K. (2016). From social to sale: The effects of firm-generated content in social media on customer behavior. Journal of marketing, 80(1), 7-25.Marchand, A., Hennig-Thurau, T. and Flemming, J. (2021). Social media resources and capabilities asstrategic determinants of social media performance. International Journal of Research inMarketing, 38(3), 549-571.Petrenko, O. V., Aime, F., Ridge, J., & Hill, A. (2016). Corporate social responsibility or CEO narcissism? CSR motivations and organizational performance. Strategic Management Journal, 37(2), 262-279.