PRR Project

Summary

The proliferation of digital platforms has changed the way video is created and consumed. Audiovisual consumption has migrated from the main screen and cinema to digital platforms available on any device and at any time. These changes have contributed to the emergence of new video formats. Additionally, production technologies have witnessed profound changes, allowing for the democratization of the production process. Generative artificial intelligence tools are bringing new opportunities for creating audiovisual content. This transformative framework brings several research and learning challenges that must be continuously addressed and integrated into the curriculum. Hiring an Assistant Professor specialized in Audiovisual Content for New Media can be highly beneficial for various reasons interlinked with the following tasks: Tasks:Conduct comprehensive literature reviews and maintain expert-level knowledge of cutting-edge developments in audiovisual content development for new media.Research into innovative methods of integrating technology into audiovisual and visual effects production.Research into strategies for integrating generative artificial intelligence tools into the creation of audiovisual content.Research into graphic and audiovisual identity, particularly associated with content for new media.Research into new video formats: immersive, interactive video and extended realities.Assist in the design and execution of research projects in the field of digital and interactive video.Prepare impactful research reports, presentations, and other materials for dissemination to academic, industry, and policy audiences.Actively engage with media stakeholders, including policymakers, industry representatives, and the public.Represent the institution at relevant conferences, workshops, and events, fostering broader discussions and collaborations.Support theoretical and practical teaching activities in video and photography laboratories, non-linear editing, and visual effects. Rationale:The changes in video production and consumption and the digitalization of the production and distribution platforms have brought significant challenges for audio-visual production, mainly if targeted to new media. These challenges bring considerable research opportunities for integrating new technological innovations into audiovisual creative processes. Hiring an Assistant Professor specializing in Audiovisual Content for New Media can be highly beneficial for various reasons: Deep expertise:  By providing specialized knowledge of technological innovations in the field of Audiovisual content development, a human resource will contribute to a better understanding of current trends in the field and rigorous analysis and informed decision-making related to research and learning activities. Strength and enrichment of teaching practices: This role will contribute to more resounding support in learning activities, specifically related to audiovisual laboratories and using innovative pedagogical approaches and technologies in the classroom. Enhanced communication:  Having someone dedicated to effectively communicating research findings to various audiences can maximize the impact and influence of the developed work.