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Project Portugal 2020

VAPOR360 .: VAPOR360 - Multisensory Contextualized Brand Placement for Immersive Content

Project sheet

Name

VAPOR360 .: VAPOR360 - Multisensory Contextualized Brand Placement for Immersive Content .

Funding amount

269,43 thousand € .

Value executed

269,43 thousand € .

Operation code

NORTE-01-0247-FEDER-046084 .

Conclusion date

31.12.2021 .

Summary

O VAPOR360 visa o desenvolvimento e teste de um sistema Cloud-based para product placement dinâmico em vídeo 360º, de forma imersiva, com base em Native In-Video Advertising (NIVA), em associação com marketing olfativo, e de acordo com o comportamento, preferências e/ou localização dos consumidores.

Geographic distribution of financing

269,43 thousand €

Funding amount

Where was the money spent

By county

1 county financed .

  • Maia 269,43 thousand € ,
Source AD&C, GPP
30.06.2024