PRR Project
SCOPPHU ll Internacionalização via E-commerce
Project sheet
Name
SCOPPHU ll Internacionalização via E-commerceTotal project amount
12,5 thousand €Amount paid
0 €Non-refundable funding
12,5 thousand €Loan funding
0 €Start date
24.10.2024Expected end date
30.09.2025Dimension
Digital TransitionComponent
Businesses 4.0Investment
Digital Transition for BusinessesOperation code
19/C16-i02/2024.P19764Summary
Atualmente, a Scopphu não está presente no mercado digital angolano, sendo uma das principais lacunas, em contexto de estratégia digital, atuais da empresa. Deste modo, consciente de que a experiência de compra online é determinante para a sua sustentabilidade competitiva no mercado. A Scopphu prevê que a adesão ao mercado digital angolano, que se pretende através do presente projeto, lhe permita evoluir para uma atuação global no mercado e captar cada vez mais consumidores online, ao nível internacional.Assim, para uma estratégia digital com horizonte temporal de 12 meses, pretende-se fundamentalmente:» Marketing Digital: impactando potenciais clientes no mercado angolano e promovendo a loja online no momento em que os utilizadores procuram produtos relacionados.» Equipamento e Software: Software específico para otimizar a gestão de clientes e suporte pós-venda, assim como para dinamizar a criação de conteúdos iterativos e atrativos, garantindo uma experiência de compra personalizada e aumentando a retenção de clientes no mercado angolano.Neste seguimento, dadas as sugestões apresentadas, a empresa pretende colocar em prática uma estratégia focada em marketing digital, com o objetivo de se posicionar e promover a sua própria plataforma de e-commerce, atraindo potenciais clientes e incrementando o número e valor de vendas online.
Beneficiaries
The two types are::
- Direct Beneficiaries are those whose funding and projects to implement are part of the Recovery and Resilience Plan that has been negotiated and approved by the European Union;
- Final Beneficiaries are those whose funding and projects to implement are approved following a selection process through Calls for Applications.
Call for applications
As part of the Call for Applications, submissions are requested to select the projects and final beneficiaries to whom funding will be awarded. Specific selection criteria are defined for each call, which must be reflected in the applications submitted and assessed.
The project is appraised on the basis of its compliance with the selection criteria laid down in the calls for applications, and a final score may be awarded, where applicable.
Final evaluation score
The components for calculating the assessment score can be found in the selection criteria document mentioned below.
Selection criteria
Beneficiaries
Intermediate beneficiaries
Beneficiaries
Procurement
Beneficiaries representing public entities implement their project by signing one or more contracts with suppliers for goods or services through public procurement procedures.
To ensure and provide the utmost transparency in all these contracts, a list of the contracts that were signed under this project is available here, along with the information available on the Base.Gov platform. Please note that, according to the legislation in force at the time the contract was signed, some exceptions do not require the publication of the contracts signed on this platform, and, therefore, no information is available in such cases.
Geographic distribution
12,5 thousand €
Total amount of the project
Where was the money spent
By county
1 county financed .
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Almada 12,5 thousand € ,